There are many forms of communication methods used in journalism and the media, they are helpful as they can inform, educate and entertain the target audience they are reaching out to. There are many examples such as;
TV News is mostly used to inform, educate and sometimes entertain an audience. Depending on the type of TV news show and the time. This is done in spoken language with the help from images and short video clips to help inform visually the story they are speaking of and can also give a story a much more powerful base. Anchorage is also done at this time to help to educate and inform what is happening in an image or video clip by somebody speaking over the top of the media source shown.
From TV News, you would expect the presenters to be smartly and appropriately dressed as to not draw unwanted attention and so the audience can focus on the News stories. They are also expected to speaking with ‘received pronunciation’ so news can be heard clearly while they look into the camera. This is done to mimic as if there are truly speaking to an audience in front of them and gives the illusion that they are truly focusing on telling you something important as a way to persuade you into listening.
Examples of TV shows used to inform are:
- Look North
- BBC News
- ITV News
- Sky News
- 60 Second News
- News at 6pm/10pm
Depending on these shows, some audiences are slightly different so a different and possibly softer approach to delivering news is used. For example, Newsround (Featured on CBBC) is aimed towards a younger audience so will leave more shocking and saddening news out along with images and video clips while changing the words spoken to deliver the news gently.
Radio News is used to inform an audience on a more local and national base instead of globally. While delivering news from around the world and in the UK. Spoken language is used over radio with an analysis of the discussion topic in news while not being too serious or informal.
Radio News often delivers the Breaking News story, Travel news as many radio stations are commonly listened to while traveling in a car and can inform people of traffic and breakdowns on roads and motorways and updates on sporting events and business updates.
Examples of Radio stations would be:
- Radio 1
- Radio 2
- Radio 3
- Radio 4
- Radio 5, Live
- Hallam Fm
Leaflets & Flyers
Leaflets and Flyers are often used to inform and promote. And can also be used to educate. They are more commonly used to advertise local services and can be used for educational leaflets (Often found in Doctors surgeries and Hospitals)
They are often presented brightly with clear and minimal text with special offers and lots of pictures to seem interesting and draw somebodies interest to reading the leaflet. Most leaflets are used to advertise local events so are more informal than the previous communication methods. Leaflets and flyers will also often leave dates and contact details so people will not find it difficult to find out more information on the subject.
Examples of places leaflets and flyers can be found is:
- The post
- Online Emails
- Entrances to public buildings
Websites and Blogs:
Websites use a combination of image and text on their blog to bring attention to desired and more important parts of the post. Websites are used to inform and deliver information to people while also using further links to blogs to give additional information and often use their own personal opinions and information derived from themselves. Blogs are usually personal with the personals own opinions and are usually made to look eye catching and interesting.
Examples of Websites and Blogs used are:
- BBC Bitesize
Newspapers (Depending on the type of Newspaper) are made to inform and entertain. Tabloid newspapers which usually have a larger image and an exciting headline are used to entertain while Broadsheet newspapers are larger with more texts and a much more formal approach to delivering news which is used to inform the target audience. Broadsheets usually use a smaller image which indicates what the topic is about and is focused upon The upper class while Tabloids are usually aimed towards the working class.
Examples of Newspapers are:
- The Sun
- The Star
- The Daily Telegraph
- The Guardian