The written summary on the theory of interviewing. With do’s and do not’s.

Why Interview? 

  • You are only able to get so much secondary research data from the internet and cannot get 100% accurate information without talking to somebody.
  • You are able to get the human side to a story with personal opinions, direct quotes, emotions and body language.Interview
  • You can get an experts opinion from somebody who knows about the subject.
  • You can get a challenge opinion from a controversial topic and get many different viewpoints and opinions
  • You can bring a story alive with a direct quote from somebody on what they have said about the topic

How To Interview

  • Detail. You can start with asking questions and finding out about the subject and what has happened to get the main jist of the story.
  • Opinion. You are able to get an opinion from a person who knows more about the topic and is able to offer more.information for the story on the subject. The interviewee may have controversial opinions also which means for  a more gripping story.
  • Action. You are able to know more on a subject and what is going to happen next

Types Of Interviewtwitter-logo

  • Face – to – face. This is the best technique to establish a perfect delivery on the desired questions you want to ask
    while getting emotion and body language from the person also.
  • Telephone. You should always introduce yourself firstly while in a telephone interview and never pretend to be someone else.
  • Email/Social Media. These are less affective as you are not able to get a person to explain in further detail very easily and social media can limit what you can say (For example, Twitter)


  • Don’t ask closed questions which can be answered with a ‘Yes’ or ‘No’ answer. Add depth and detail to your questions.
  • Don’t ask multiple questions at once as this can confuse the interviewee and may agitate them.
  • Don’t stick to a rigid and boring list of questions. By following on from what your interviewee said with a questions you can make the interview seem like a conversation more than a formal interview.
  • Do listen carefully to what your interviewee said. This shows politeness and gives you a chance to ask more questions.
  • Follow up on questions. Ask more or different questions if needed.

Meeting Your Interviewee 

  • Be polite and friendly to your interviewee. Always listen well, and say thank you for their time they spent letting you interview them.
  • Be prepared. Remember questions you want to ask and have equipment needed to record the research. For example, a pen and paper, a camera and a recorder to record the interview.
  • Introduce yourself. You should always say who you are and shake hands with the interviewee as this shows you are open and ready for the interview.
  • Ask questions that the audience wants you to ask them and know more information about so this will give the mostThis is an evaluation image and is Copyright Pamela Perry. Do not publish without acquiring a license. Image number: 0515-0909-2116-0233. and interesting story.
  • Don’t be afraid to ask difficult questions which may be personal. This is how you are able to get the best story and questions such as these are necessary .
  • Be sensitive to the situation of the interviewee. Sometimes the interview may become emotional and while staying professional to be polite and kind you should show sympathy to the situation.
  • ALWAYS ask people to repeat a question or explain it in further detail if needed. This is a big mistake amongst interviewers and means people do not understand what has been answered and means that their story may not make sense and complicates things for the story.

Coping With Difficult People

  • Don’t lose your temper. You must always be polite to an interviewee as they are providing you with information for your story.
  • Keep the conversation going if you see it going down hill. This may mean asking more interesting questions the interviewee will like.
  • Wrap an interview up if needed. If the conversation is dry and the interviewee is showing clear signs of not wanting to be interviewed wrap the interview up.
  • Always remain polite to an interviewee and thank them for their time.

Drying up?

  • Don’t panic. Move on to different questions and let the person speak.
  • Refer to the prepared questions for help if you don’t know what else to say.
  • Talk in general terms to get back on track to the interview.
  • Also, think back to D.O.A. (Detail, Opinion, Action) Thank you

Winding Up

  • Politely bring the conversation to a close and thank them for their time.
  • If the interview is live, explain that this is the amount of time you have for the interview.
  • Always remember to say thank you for the interviewee’s time and for the interview.

Why Research Is Important

  • Helps to decide relevant questions needed to be asked to the interviewee.
  • It gives you something to start the conversation with as you know what you’re talking about.
  • It looks professional to an interviewee.
  • It will avoid you looking unprepared and as if you don’t know what you’re talking about.
  • Research also provides you with background material on the story you are covering.
  • It will make the interviewee more at ease in the interview and them being more comfortable may make them answer your questions better and in more detail.
  • In a press conference you need to know what’s going on in a story and gives background information.

If You Don’t Do Research 

  • The interviewee thinks you look unprofessional and may decline being interviewed.
  • He/She may have to repeat obvious information to you about the subject.
  • The interviewee may become uncomfortable going over information as it should be obvious.
  • He/She does not relax in the interview meaning they may not give you as much information as liked.
  • He/She may refuse to be interviewed as they may be insulted or feel as if you aren’t taking the interview seriously with your lack of preparation and inappropriate manner.
  • You may miss out on something important from the information such as information you wanted.