Because of the advancement in technology, digital photography and digital design software magazines have developed greatly with colour, layout, images and topics since the creation of the magazine. The first creation of the magazine was made in 1663 by a German man called Erbauliche Monats Unterredungen. The name ‘Magazine’ in 1771 comes from the Arabic word ‘The Warehouse’ The first advertising agency established in 1890 and from then advertising flourished. Magazines have been around for centuries and as internet accessibility increases, the less printed versions there are. “Just like their newspaper cousins, magazines have been greatly affected by the influence of the Internet. With so much information available online, advertisers and readers are accessing content on the Internet, causing declines in both revenue and readership. These changes are forcing magazines to adapt to an increasingly online market.”.Magazines can now be produced by much smaller organisations.
“Just like their newspaper cousins, magazines have been greatly affected by the influence of the Internet. With so much information available online, advertisers and readers are accessing content on the Internet, causing declines in both revenue and readership. These changes are forcing magazines to adapt to an increasingly online market.”
Understanding Media and Culture: An Introduction to Mass Communication, v. 1.0
by Jack Lule.
Most magazine companies have created an online version of the the magazine so many people are able to access the magazine when ‘on-the-go’ Magazines such as ‘Vogue’, ‘Elle’ and ‘The Guardian’.
Hearst magazine is known for delivering entertainig, educational and trusted content to readers in a way of relevance to them by meeting audience requirements. in 1910 when Randolph Hearst bought Nash’s, a British fiction magazine. Hearst, having acquired Good Housekeeping in the United States and encouraged by its success decided to replicate it in the UK. Good Housekeeping launched in 1922 and was an instant hit in Britain and this is where it first started. National Magazine Company’s launched a second brand, Harper’s Bazaar, in 1929 as a rival to Vogue. Included among its contributors, Osbert Sitwell, Evelyn Waugh and Somerset Maugham. In 1937 Nash’s was subsumed into Good Housekeeping. The early Fifties saw the launch of Vanity Fair aimed at younger women and another magazine called House Beautiful. In 1955 the company launched She, full of jokes, competitions and fun. At the end of that decade Harper’s was re-launched – it merged with its struggling rival, Queen, in 1970. IN 1971 Cosmopolitan also came to the UK. Later in the decade, Company (A magazine aimed for woman in their 20’s) launched. In 1977 the Comag circulation arm was set up and in 1979 National Magazines moved into Broadwick Street in London’s West End which is still the current location. Country Living went monthly in 1986, and in 1992 introduced the Country Living Fairs. In the 1990’s the UK version of Esquire was created. In 1999, the pioneering website Digital Spy launched specialising in TV, gaming and technology – it was acquired by Hearst in 2011. In the 2000’s, the company set up a division specialising in weeklies: Best, Reveal and Real People and acquired Prima. To satisfy the continued interest in fitness and exercise National Magazines launched Men’s Health and Runner’s World – joint ventures with Rodale – and in 2009, Triathlete’s World. In 2006 the company bought handbag.com and NetDoctor.co.uk; in 2007 it launched allaboutyou.com, online home of Best, Country Living, Good Housekeeping, and Prima, and in the same year getlippy.com. A major corporate move took place in 2011 when National Magazines acquired Hachette Filipacchi, the resulting company becoming Hearst Magazines UK. In 2012 Hearst launched Women’s Health to compliment the men’s health titles. Digital launches have continued with dedicated sites for Esquire and Reveal. Good Housekeeping celebrated its 90th birthday with its first iPad app and a dedicated UK website.
The main themes of Cosmopolitan: Fashion & Beauty.
Demographic Profile: Females, aged between 18 – 35, economic states A B & C1.
Audience: Young and ambitious business woman.
Readers: 1.3 million readers.
Media Pack = A media pack is an artifact/collection of info aimed at potential advertisers.
Looking through Grazia magazine, there are many advertisements and exposures of sale products in the magazine. There are three double-page spreads of magazines and thirty six single page spreads of adverts.
Multinational Organisation = A company that operates worldwide. It produces media products or a global market. It would have offices/production and distribution facilities in various parts of the world. For example, Disney, Starbucks, Apple, MTV etc…
All multinational organisations are ‘conglomerates’ A conglomerate is a collecti on of companies all owned and controlled by one parent companu
According to Allison Reber:
“Compared to the five centuries of print production using the Gutenberg printing press invention, digital books have, in a relatively short period of time, rapidly taken over 30% of the market. The same cannot be said for digital magazines…or what some call eZines. According to The Alliance for Audited Media, more than 300 magazines reported a total of 10.8 million digital replica additions. This accounts for 3.5% of total print magazines in circulation for 2013. With almost 7,400 circulated print magazines recorded in 2012 in the US alone.”
To summarise, digitalization has impacted both positively and negatively. Digitalization has meant that there has been an expansion on the ability to access the information of the magazine digitally and also on-the-go. Also, as the internet becomes ever more popular, more and more people are able to access the information from the web and becomes more resourceful than to buy a physical magazine. However, the means that sales of printed magazines has declined drastically also losing money from the production of the magazines with no sales.
Our global turnover was 2.3 billion EUR in 2014. Internationally we are the market leader in many sectors today. The publisher Heinz Bauer laid the foundations for this success in the 1980s through his activities in the USA. And this is still a growing business with over 600 magazines worldwide, more than 400 digital media and over 100 radio- and tv-stations.