The differences between digital and print magazines.
Creating digital covers/magazines require no coding to create and preserves the look of the chosen print design adding interest, diversity and dimension. Digital covers are also much cheaper to create than print magazines while having greater circulation and subscription potential globally meaning more views and making more money. Digital magazines are becoming increasingly popular and are highly targeted (Emailing directly to the target audience) which is ideal for industry and has high brand exposure potential.
When creating interactive covers and magazines, no technical experience is required and little skill is needed to produce the cover. Digital covers/magazines are also said to bring your content ‘to life’ with sound, interaction links and video. Finally, while being easy to make and requires little cost, digital covers are also more eco friendly as they do not require any paper print.
There are also little cons with fixable issues to digital magazines being; they can sometimes be difficult to read and requires a lot of zooming in and out and may add confusion to readers as there will be a lot to take in. Furthermore, digital covers are not linkable and indexed for search, this makes they more difficult to find.
Print sources are very different to digital covers. People take magazines much more seriously and had a wider viewing audience than digital magazines while being portable and print publication will not use software that can be known to crash and not be readable. Many people like print sources as they have ‘physical presence’ something which a digital magazine lacks. This is because people like to be involved with their senses when reading. For example, being able to smell the print ink and paper and feel the glossy pages makes the reading experience more enjoyable for some. Print sources are also always ready to be read and doesn’t require waiting for content or links to download.
However, print publication (although the popular choice) cannot reach up to the 20 million visitors digital magazines can have and relies on subscribers of the magazine and means reaching less viewers. Magazines also focus on one main target while digital is able to reach to all people. Magazines also hold far less material than digital magazines as there is only minimal space on pages and would require the magazine to be astonishingly large.
Uses of digital magazines in the media.
People use digital magazines to promote and advertise by bringing life and dimension to the advertising subject. Editors also use digital magazines because of comments from social media and see the opportunity to engage and create a larger viewing audience because of the fascination of a digital magazine.
The audiences of digital magazines.
The US deducted that older tablet owners are less likely to read digital magazines than younger owners of the tablet. Over 35’s are more focused on print than digital with six percent of 35’s – 64’s read digital magazines on their tablets. UK newspaper’s also state that they have three times as many readers The average spent by over 35’s is 20 minutes.