Just a girl with a blog…


September 2016

11.1.1, 11.1.2 Personal Statement Drafting


Why do you want to do the course/subject that you are applying to do?

BA (Honours) Fashion Management & Communication

BA (Honours) Creative Writing

BA (Honours) Media

  • Believe it will help aid me towards attaining the job I want in the future
  • The course interests me and I have prior knowledge on the related subjects of the course

Which skills/knowledge developed whilst on this course/outside of college?

  • Organisation skills
  • Time management skills
  • Communication skills
  • Leadership skills
  • Instinct and creativity skills
  • Analytical skills
  • Journalistic skills
  • Web design skills
  • Patience
  • Working under pressure

How do the skills and knowledge you have learnt link to the course/subject you are applying to do?

I have learnt how to interact with people and work together with people in larger groups which may involve debating and discussion

How did you develop these skills/knowledge? – Refer to specific experiences you have done/ specific tasks you have done work experience you have done etc

Between the ages of twelve and thirteen I taught gymnastics to a group of 5 – 11 year olds letting me interact with a large group showing leadership skills and am able to hold peoples attention (Even younger kids who can be easily distracted) And also had to engage in groups in my college course when discussing articles and quizzes about current events and news.

What are your personal qualities? How will these help you have a valuable/good student on the course/subject you are applying for?

  • Witty
  • Approachable
  • Creative and Imaginative
  • Good leadership skills
  • Analytical
  • Hard working

What evidence can you provide for the personal qualities that you say you have?

  • Witty – I’m a chirpy and fun-loving person with smart humour along with balancing my work ethic beliefs
  • Approachable – I’m friendly with a kind appearance and am very easy to talk to and love helping people
  • I have always been interested in creativity such as art and story writing and love coming up with new and exciting ideas
  • I have natural nurturing tendencies when with my friends and am independent and look after myself and have learnt to not depend on directions from others. I also taught a gymnastics class of 5 – 11 year olds for 11 months (Which also taught me time keeping skills, working under pressure and with younger kids, patience and a high work drive)
  • I am good at analysing and searching in depth at pieces of work and have had to do this on my course when reading article and etc
  • I strive to achieve the best I can and have a deep passion for knowledge and learning new things.











The Star – Article Piece: UNiDAYS

By Kirsty McFarlane

It’s a no-brainer that everyone wants to save a little money when they can, especially students on a budget. With the need for clothing for college and university, the latest technology and finding new places to eat, the costs can really add up.

However, UNiDAYS is a free online app which can be found on the app store, including access to online and in-store discounts on the most popular brands and retailers saving you money daily; an opportunity you do not want to miss.

I often use discounts myself when I go shopping as a lot of high street clothing stores will have reductions on popular shops such as Newlook, Topshop, H&M and Jack Wills.

To use your discount, you simply show your UNiDAYS ID when in store or type in your given code shown on the app when shopping online. There’s even a McDonald’s perk and a 10% discount on the Just Eat app which is handy when you want a treat!

UNiDAYS is suitable for all students no matter what your interests and needs are. For example, for the athletic and sporty individuals there are discounts for gym memberships, fitness apps and protein powders used for people wanting to build a little muscle.

For people into games and technology there are codes for popular technology-based brands such as Apple, Canon and other various computer-based brands such as HP and Microsoft. They even have an Xbox bundle code for people that like video games.

And finally, for beauty lovers on a budget, there are also high end make-up brand discounts such as Urban Decay and Benefit and it includes the store House Of Fraser (a store supplying high end make-up brands) so you can still look ‘on fleek’.








9.1 Webzines Research

What is a Webzine?

A webzine is an electronic magazine published on the internet. Some social groups use different names to describe Webzines such as Ezines which is a more specialised term given to smaller online magazines and newsletters by electronic methods, for example, electronic mail. Some groups may also refer to Cyberzine and Hyperzine and some online magazines may refer to themselves as ‘electronic magazines’ or ‘e-magazines’.

Examples of Webzines

Examples of some popular Webzines include:

City Limits

Orion Magazine



The difference between a blog and a Webzine

When it comes to online blogs and webzines – there are definitely key differences between the styling of format, content and writing style.

Online magazines will usually include stories that are highlighted on the front page of the site as this is the main focus of their page and what readers are the most interested in. However, blogs are more likely to minimise the number of stories on the front of their page is this will not be their main interest to readers.

Webzines, as they are magazines, will usually have a more format writing style and have less of a personal relationship with the readers as they will be writing in a non-biased way to a widespread of readers and have to keep an appropriate and equal relationship to all readers without offending or having controversial opinions. Whereas, blogs are much more personal to the creator and will have more of a relationship with their readers and are able to state their opinions in a much more casual way meaning that the writing style of a blogger may be more informal.
Finally, the format of a blog and webzine are much different. Webzines will usually imitate the format of a traditional magazine with issues that contain articles and ads that will be in a traditional column style on the front page. Whereas, blogs will usually contain posts about varied subjects the blogger chooses and will be written in a more freeform and diary-entry style.


Webzine Logo Research

Screen Shot 2016-10-21 at 09.29.09.png

I like the simplicity of this logo as the artistic minimalism of the logo isn’t too ‘In your face’ yet is attractive as the style is plain but interesting.


I also like this logo as it isn’t too busy but still eye-catching because of it’s dainty detailing around a fancier font. I believe the logo is pretty but minimal so people would be interested in knowing about the website and not overwhelmed by block lettering or colours.


I am also a fan of this logo as it includes enough detail to know what the webzine or blog will be about and the minimal dainty design is interesting without being overwhelming. The muted colours are also attractive as they sit nicely behind the gold detailing of the words which stand out because of the metallic colour which gives the photo more texture.

Screen Shot 2016-10-21 at 10.09.34.png

This is a similar logo to the prior one, I also like this style as it has similarities to the one beforehand. I also like how it frames the font is a metallic gold box also standing out against the minimal background because of the pastel background and textured font.


I like this font as it is quite a ‘un-done’ and handwritten.

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11.2.1, 11.3.1 Reflective Blog On Mock Interview

From my personal experience, I believe my first ever interview experience went well but there were things I believe I could have definitely improved my next time. The job I applied for was a freelance writing job based in Chicago, which meant I had set myself up for more uncommon questions to be asked such as the subject of a work visa and about the American culture.

For example, I believe my personal aims of improvement would be formally introducing myself to my interviewer. This could show that I was in control of the situation and truly interested in the job role and took the interview seriously. I also believe I need to improve being comfortable with long periods of eye contact as I can find this difficult as an anxious person. I want to be able to show that I am not nervous in an interview setting as again, this shows control over my situation and that I have the ability to react calmly in a difficult situation and gives the illusion of a more professional persona.

However, I believe there were things that I did well in my interview that would make me memorable and make my interviewer be interested in considering me for a second interview. For example, I appeared very friendly and approachable which meant I smiled and did not seem too forced while paying attention to my feedback. My body language also helped as I was sat up straight while leaning slightly forward to look interested in what my interviewer was saying to me while nodding and smiling throughout. Although these are small gestures, I believe they can make a great impact on showing your personality and interest in the subject to your interviewer.

Throughout the interview, from start to finish my interviewer gave me feedback on both my personal performance and how I reacted to questions given to me. For example, my interviewer asked if I had an example of my published work and even though in a real interview I would be more prepared, I believe having an example or a portfolio of work would set a good impression of myself to the interviewer and show that I am serious and passionate about my work and that I am good enough to be getting published work.

My interviewer also commented on my C.V stating that as I tried to fill my page more, the font was rather large and looked quite intimidating to read. She also added that the positioning of my paragraphs meant that the important information and useful information which would help to increase my chances of a second interview were last on my C.V. She suggested that making my font smaller would make the C.V look more professional and not as harsh looking. Also, by swapping over the placement of my work experience and grades I have received I can show that I have had published work and experience with journalism and freelance writing which gives a better impression of my skills whereas by putting my grades first, it gives the impression I am still being taught and am not very experienced in the field.

My interviewer believed that it was good that I had researched and planned some questions ahead of schedule for my interview so that I could be prepared. This showed that I was an organised person and am able to prepare myself in advance. By having the knowledge of the company and questions to ask it showed that I was invested in the company and took the job opportunity seriously as I was committed to the company already.  She also added that the way I took the time to think of an answer to questions that I was asked showed I was in control of the situation and could handle pressure which would be a good skill if I was to get the job.

Additionally, the process of my interview I believe went smoothly and better than I believed it would go. These are the steps I took to prepare for my interview and during session.

Firstly, I started researching interviewing skills and tips such as arriving early, eye contact, bringing a portfolio and asking questions. I also then did my research on the company once finding my job advertisement. It was difficult to find a good amount of research that I could find useful to be as the job advertisement was actually set in Chicago. However, this meant there was many more diverse questions my interviewer could ask me such as knowing American spelling and if I would be getting a work visa for this job. These questions meant I was off guard and allowed me to develop an answer on the spot, giving evidence I had given thought to everything. Furthermore, as this was not a real job interview I didn’t dress for the occasion or bring a portfolio but I know how to be prepared for a real interview and would know these are to be remembered as essentials. In addition, I arrived early for my interview to show punctuality and to also prepare myself a final time for my interview. While taking the interview I kept a notebook and pen on  hand to make notes on feedback and also to read the questions I had for my interviewer. I have learnt from the experience that I would most likely ask more than one question to make myself seem knowledgeable of the job and company to my interviewer. Finally, she looked at my C.V and covering letter and they were both the first I had ever written. Although she gave me pointers to make my C.V better (stated previously) I believe for my first ever C.V, I am proud of having some work experience related to my field and how I formatted my paragraphs.

Overall, I believe my mock interview experience went better than imagined and really set me up for the real thing in the future.

11.2.2 Digital Career Portfolio

Click here to view my portfolio


Here is my covering letter.


Screen Shot 2017-01-27 at 09.08.52.png

And my CV



Screen Shot 2017-01-27 at 09.13.57.png


11.1.1, 11.1.2 Evidence Of UCAS Application/Preparation For Employment



11.1.1, 11.1.2 Personal Statement

As an individual, I have always had a fascination with literacy and fashion and what pathways
they would lead me to such as enjoying creative fields including media, design and creative
writing. I have always had a passion for these subjects and as I have matured, I believe I
have kept the same desire and drive to venture into a career related to those subjects. I
believe by taking this course it will help me aid in my desire to join a related career and
will help to open up more job opportunities for me. I also believe I have prior knowledge on
the skills needed for this course.
I believe I’m an approachable and friendly person that thrives in helping others and think of
myself as independent meaning I do not always depend on directions from others. I always
strive to achieve the best I can and have a deep passion from learning new skills. Along with
always being a creative person that enjoys creative writing and art, I am good at analysing
and searching in depth at work pieces as I have learnt these skills on my current College
Outside of College and within my course I have learnt a range of skills such as: organisation
skills and am able to manage my work and free time into putting my priorities first and
keeping up to date with my work load and deadlines. I also love planning outings and events
with my friends and usually take over with the planning. I am also a naturally friendly person
and am approachable with good leadership skills from prior experiences such as being the
leader of group projects to previous volunteering experience as a gymnastics teacher to
primary school children. Furthermore, I have also developed writing skills with story writing
being one of my biggest hobbies. I also a passion for both English literature and language and
exceptionally enjoy writing stories, poems and even songs and do this in my spare time. And
have even had a published poem in a book and a published article in the Whitby Gazette. I am
also confident in my analytical skills and journalism knowledge from my two year course in
Social Media & Journalism with examples including deciphering news stories, research skills,
copy writing, writing for a target audience, and using software to create a website and
magazine editing.
In my opinion, planning outings and events in my personal life has lead me to gain
organisation skills, creativity, leadership skills and a habit of meeting deadlines. I believe
this will be helpful in the course I desire to take as I am able to take the lead and give
creative ideas and opinions openly while finishing any work I have within my deadline and
managing the work I have to do in an organised manner while perhaps having to work under
Furthermore, between October of 2011 and December of 2012, I volunteered at my old primary
school teaching five to eleven year-old kids basic gymnastic and dance skills. I did this for
fourteen months and during the time, I gathered an array of skills such as, mentioned prior,
leadership skills by taking charge of a group and leading the group into new arrangements each
week set by myself. I also learnt patience and communication skills by interacting with
children who may need more attention and can become more easily distracted or temperamental
than adults. I am also currently doing work experience with ‘The Star’ newspaper and am
writing articles as a journalist to be included in the newspaper which includes meeting
deadlines and improving my writing skills which I believe will help in my future courses and
also means I have the opportunity to publish more of my own work.

11.1.1, 11.1.2 Fact File 11.1.1, 11.1.2 Skills Audit & Personal Action Plan

Fact file

Introduction: I chose to do a fact file on 21st century newsroom as this is more related to the career choices I have picked for my personal fact file. Within the 21st century journalism has changed dramatically with advanced knowledge such as the internet and social media, news around the world has been easier and quicker than ever to receive.


A description of a journalists job

“A person who finds and prepares the latest news found from various sources to be broadcasted by article, television, radio or social media”

A journalists job requires them to have certain skills such as writing in short hand (which is essential for journalists to know as they have to take notes quickly) They must also have people and interviewing skills which requires them to be able to handle social interaction and know what to do in the case of a difficult interviewee while still being professional and polite. A journalist must also have good literacy skills as their spelling, punctuation and grammar must be accurate while writing articles so their pieces can look professional and are more likely to be taken seriously.

To become a journalist, studying a subject related to journalism, media, English language or taking a journalism course will help to be able to go onto further education and taking a post graduate course or getting a degree in journalism or a related field will help to advance into the field of media and journalism.

An example of a job in journalism 

A technical editors job requires them to prepare print and online publications while also working with editors and authors worldwide. To become a technical editor, the job requires a high accuracy in English with previous knowledge in publishing and also requires a working knowledge in XML and HTML.

Abilities I believe I have to do this job + Skills I need for this job 

  • The ability to act on my own initiative
  • Efficient and well organised
  • Strong copy-writing and editing skills plus an attention to detail
  • Journalism skills
  • Strong communication skills

Skills I believe I need

  • Ability to understand and interpret scientific and technical writing
  • A working knowledge and understanding of XML and HTML
  • A previous knowledge in publishing

Skills Audit

Social Video Producer

  • Tasks, Duties & Responsibilities Photography / videography digital capture – various formats including SLR, mirrorless and mobile shooting.
  • Edit skill-sets in Adobe premiere & final cut pro.
  • Producing for TV, Online and social formats.
  • You keep up-to date with social platforms and their content requirements.
  • Motion graphics.
  • Can do attitude, approachable and personable.
  • Good communication and problem solving.
  • Good technical knowledge of the latest lighting trends and techniques.

As a Social Video Producer you should be highly motivated, with technical flair, excellent communication skills and a can-do attitude.

Skills I believe I have for this job

I believe I have a can do attitude and a strong determination and will try my hardest to finish pieces of work I may have and push myself to achieve what I believe as the best of my abilities. I am also an approachable and friendly person and thrive in situations involving helping others. I also believe I have good communication skills as in my Journalism course in college I would have to work with others and also work on interviewing as a part of my skillset. Furthermore, I also have prior journalistic skills which would relate to the skills needed for this job and/or help with my job such as photography skills knowing angles, such as the rule of thirds, lighting, how to work a camera and ISO. I also have knowledge on website design software and creating websites on software such as InDesign, Muse and Photoshop. I also believe, because of my journalism course and prior love for English, I also have good literacy skills and use accurate punctuation, grammar and spelling. 

My personal action plan

Career Choice(s) 

  • Author
  • Fashion Editor

My target grade for the UAL course: D/M

My course choices: (Sheffield Hallam)

BA (Honours) Fashion Management & Communication

Entry Requirements:

GCSE mathematics and English at grade C or Grade 4 or above, plus one of the following

• 112 UCAS points including at least 64 points from two A levels, or equivalent BTEC National qualifications. We accept AS levels. We accept General Studies

BA (Honours) Creative Writing

Entry Requirements:

GCSE English language at grade C or Grade 4 or above. We do not accept GCSE equivalents, plus one of the following

• 120 UCAS points from at least two A levels or equivalent BTEC National qualifications, including 40 points in either A level English language, English literature, English language and literature or creative writing. We accept AS levels. We accept general studies.

BA (Honours) Media

Entry Requirements:

GCSE English language and mathematics at grade C or grade 4 or above, plus one of the following

• 112 UCAS points from at least two A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant subject. We accept AS levels. We accept General Studies

BA (Honours) Fashion Design

Entry Requirements:

GCSE mathematics and English at grade C or Grade 4 or above, plus one of the following

• 112 UCAS points including at least 64 points from two A Levels or equivalent BTEC National qualifications. We accept AS levels.We accept General Studies.


• 96 UCAS points from three A Levels or equivalent BTEC National qualifications. We accept General Studies.


Related work experience: Journalism & Media course (2 years)



10.3.1, 10.3.2 Reflective Report

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