Respond to phone calls and emails as quickly as possible – If your are contacted by someone, the chances are that person has researched your work and is looking for your services and you are still fresh in their mind. It is useful to get in contact with them as soon as possible as this helps you look more professional and serious about your work.
Create a good website with a daily blog – Blogging religiously helps to show your personality and your style of work through your photos and helps to promote your skills to people looking at your website. Your website is very important and will be the most crucial when people consider you for work so investing your money and effort here is vital.
Confidence is key – A steady work load won’t just appear over night – you have to work for it and believe in yourself. You will make mistakes, but mistakes are good; it means that you’re learning. Believing in your own abilities is the most important tool to keep yourself going in the right direction. Don’t be afraid to put yourself out their, that’s how you’ll find work, and being confident in your own skills makes a good impression on people wanting to use you for work.
Find your niche – Don’t try to be the best at everything, you will fail. Finding your niche and the one thing you’re most skilled at and enjoy will be your focus when doing your photography.
Make the most of your resources & Invest – It’s far better to focus on what you do have than stress about what you don’t have. Make the most out of your equipment you already have and learn how to use this to your advantage when starting up your business as this makes everything easier, stress free and more profitable earlier on. Always start off your business with money in the bank and save up for better equipment later on. (It’s better to buy lenses than lighting)
Build a portfolio – Even if you never have had photographs taken professionally or publicly displayed, starting a portfolio of your best work will help to show people interested in your work your skills and you can add later when you start receiving paid work as this will be your professional work.
Forms of promotion –
- Business cards/Flyers/Banners
- Social media (Including linked in)
- Websites/Directories to get work
- Own website and portfolio
What is a digital portfolio? – Source 1
A portfolio may include an individuals best work which has been collected typically throughout a year or longer displaying their skills in their field of work. A portfolio is typically displayed in a lean and straight forward manner to keep the interest of an agent/company etc wanting to hire. A digital portfolio may also include an example of media based work such as photos, web material, spreadsheets, audio files, illustrations and diagrams
They may also be used as a requirement from an undergraduate or graduate degree to show key information from the student’s academic career. In education, digital portfolios should accurately represent a student’s interests, active learning and comprise a showcase of the student’s work.
They are also common tools amongst professional artists such as graphic artists, photographers and illustrators who may use media as a way of showing their skills in a non traditional way to market their work and should represent top work and any key clients or publications.
Digital portfolios are very useful for people in media based careers as they are very versatile in the different forms of media which can be displayed and are easy to update which is helpful for people wanting to show off their newest and better work. They are also useful in demonstrating an individuals mastery of a certain subject and can be used when applying for an internship or job as digital portfolios can be visually interesting and engaging.
Creating a portfolio as a freelance writer – Source 1
Your portfolio needs to represent you and your personal style at it’s very best. You’ll need to include your best pieces and performances from your most recent work and does not have to include everything you’ve written. A good portfolio is focused and represents your speciality as a writer. So a good approach to building your portfolio is being very limited with your pieces but including your very best as an employer is very unlikely to look through everything.
Getting past references such as an employer/tutor to write your skills down helps to show what others truthfully think of your work and what your speciality is in writing. Proof of past work and skills from education and work helps to build a foundation on various opinions and pieces you may have done and rounds out your skill set overall.