As years go by, I believe we are becoming more aware of cruelty-free and ethical options when it comes to make up and are actively trying to improve the choices of brands that do not test on animals and use vegan-friendly ingredients.

However, not everyone is aware of which brands are cruelty-free, especially at drugstores such as Boots and Superdrug where you wouldn’t give it much thought and is not always clearly indicated.

Even higher end brand counters is stores such as Debenhams, John Lewis and Selfridges don’t make it clear for people who may be interested in ethical beauty and staying cruelty-free which may be important to know when spending more money on products.

Here is a list of brands available in the drugstore which are cruelty-free so you can save the bunnies on a budget.

Brands available from Superdrug & Boots:

  • NYX
  • Barry M
  • Collection
  • Sleek
  • Soap &  Glory
  • MUA
  • Seventeen
  • NO.7
  • B.
  • GOSH

Here are some other alternatives on cruelty-free make up from other stores and available online:

  • ELF
  • Milani
  • The Body Shop
  • L.A Girl
  • Lush

Here is a list of more higher-end products so you can get the best quality products without harming animals in the process:

  • Urban Decay
  • Too Faced
  • Milk Make up
  • Kat Von D
  • Becca
  • NARS
  • Hourglass
  • Tarte
  • Illamasqua
  • Anastasia Beverly Hills

You can easily find many of these brands on their own website however, you can check to find these brands that ship to the UK which are usually only available in the US.

For caution, if you are looking to avoiding non-cruelty-free drugstore makeup all together, I recommend avoiding these brands as they support animal testing.

Non-cruelty-free, drugstore make up brands to avoid:

  • L’Oreal
  • Maybelline
  • Rimmel
  • Revlon
  • Max Factor

Non-cruelty-free, high end make up brands to avoid:

  • MAC
  • Benefit
  • Clinique
  • Make Up For Ever
  • Bobbi Brown

It’s easy for companies to sell out and become non-cruelty-free as they allow themselves to be owned by larger companies such as L’Oreal which is sold in China which has no laws about testing on animals. And although this company is not directly testing on animals, it knows about it, allows it and pays for it. “China’s $32 billion (£20 billion) beauty market is a huge draw for many companies, but the law means brands who are completely cruelty-free cannot sell their wares there.” (2016)  Quote

However, there are still many more brands out there that are available in the drugstore and high-end that If you want to find out more information on cruelty-free drugstore and high-end brands, try using ‘’ to find out more information on vegan and animal-friendly brands which include household items as well as beauty and make-up brands.