Here is a picture of my sister Lindsey, 24, trying one of the peel off face masks as it clears her face of grime.
Instagram has been the home of many crazy trends regarding beauty hacks and tips. Including applying foundation with silicone bra inserts, the newest of them is the peel off charcoal face mask which has had painful consequences for the users.
This peel off mask is designed to remove grime and blackheads from pores and has the sensation of ripping off your skin – not fun.
So why is it so popular?
This mask is essentially a large pore strip, making the amount of gunk and vellus hair, that comes out of your face, oddly satisfying to look at.
People have even resulted to making their own DIY spin on this originally, Korean face mask. including ingredients such as glue! Which is removing the surface layer of skin and leaving peoples faces feeling highly sensitive and painful.
16/03/17 – Today I am starting my project by researching for information and ideas on articles and other pieces for my FMP so I have a clear idea on what I will be doing for each piece and what I need to focus on regarding information needed, equipment, photography and images, and getting in contact with professionals.
I knew I would face problems coming up with pieces for my FMP which didn’t include blogs or reviews as I believe beauty and lifestyle is very personal and what is seen as good or not is based on opinion. I decided I would talk to Tracy to try and tackle this problem and have a clear idea on what I can write about and produce.
I then talked to Shelina about contacting professionals and how I would get around areas of problems such as these people not replying or declining. I came to the conclusion the best way to solve this is to push for a reply and if they don’t reply, either try to contact other people in the related field or have a back up idea.
My first idea was to contact MUA’s in the Sheffield area and ask to interview them in their salon or if they work freelance, a place of their choice I could even try to contact photographers who may have used MUA’s on their set. Finally, my last idea was to get in contact with a make up artist at a make up counter such as No7 and Benefit.
I began by typing ‘beauty’ into google under the ‘news’ category to get initial ideas on current news including make up and fashion. I remembered a hype stirring on Instagram because of a newly popular liquid lipstick from Jouer cosmetics and found an article on this Article Idea (one) and plan to use this as an idea for an article.
Another idea I had was one I believe to be a good choice as I could easily get an interview and photos to go along with it. I then googled what it’s like to work as a make up artist and will try to contact a freelance make up artist to interview them on their own experience to becoming a make up artist. Article Idea (Two)
With research on product releases of 2017, I also came up with an idea for my podcast by talking with my friends that love make up about new make up releases which is primarily news based with facts and statistics mixed with opinion as I believe this is the best way to publish this information. Podcast Idea
For one of my mobile package pieces, I’m still not aware if this has to be from a news-style perspective (I hope to find out in my email to Tracey) and if not, I planned on creating a video viewing top picks of make up from the drugstore with a voiceover explaining these products in more detail with an image of Superdrug and a short intro.
For a photojournalism piece I had the idea of doing a week of make up looks with a short description on what I did and how to create it with diversity in each look.
This morning, I finished coming up with my initial ideas for my FMP. My third feature I planned on doing is an interview with 16 – 25 year olds on their favourite make up brands and products they like to use. And my fourth feature was going to be on drugstore and high end ethical beauty which I hopes to do an infographic with once I do research.
For my slideshow, I had the idea of finding beauty dupes and comparing them to cheaper and more expensive alternatives for people who may be on a budget.
Lastly, my last idea was another podcast discussing catwalk make up looks from 2017 which includes crazy make up and if the people in the podcast liked it and would consider trying something similar. For now, I am going to find research so I am able to talk about this in a podcast. Podcast Idea
I started researching freelance make up artists in Sheffield to begin emailing them for an interview, I sent off questions to a person so I would have more chance of them answering back. I will give them five business days to reply (today is Monday) while emailing other people for them to reply and if they don’t reply, I will try again.
I have now started researching different beauty products to use for my beauty dupes slideshow and have recorded notes for what I want to include in my slideshow. I also began to list some high end ethical beauty brands to include in my feature of ethical beauty.
This afternoon, I have decided to write up my cruelty-free drugstore and high end make up list which is a mix of an article and listical.
I then had a discussion with Helen about my progress and she suggested I asked a freelancer or make up artist at a counter about how many people they get at their counter around prom time and about how prom make up has adapted over the years. I decided this would be a good back up feature piece if I wasn’t able to do get in contact with anyone to do my feature on being a make up artist.
Once I had nearly completed my article, I spoke with Kayti about my progress and once explaining my cruelty-free make up article, we came to the idea of interviewing someone from The Body Shop or Lush to gain more information about the importance of cruelty-free make up.
Today, I started by emailing Lush for a short interview which will be used in my cruelty-free feature.
I also began writing my article on the Jouer lipstick and found another source to help me with facts to report on in my feature.
After speaking with Tracy on Wednesday, I was told a lot of my ideas were too ‘blog-ish’ and opinion based. I have had to create new ideas for my FMP which includes me changing my FMP pieces from just beauty to beauty and lifestyle including fashion and music.
Because of this change, I feel like I may be pushed for time as I now have less time to create my project pieces while coming up with my ideas and updating my production diary with my new pieces.
I did receive an email back from Lush which included links to information and their youtube channel for answers to my question which I will have to use as quoted from Lush. This will be used for one of my back up features on ethical beauty.
I got in contact with my friend who has a niece who is a trainee make up artist to see if I am able to get in contact with her to interview her about the process of becoming a professional make up artist and her journey. I am hoping I will receive confirmation to an interview within the next week.
I will be sending emails today related to all my features as I think this will be the first step in my FMP as once I have gotten in contact with everyone needed, I can focus on my writing.
I have gotten confirmation I can do the interview this weekend so once I have my information, I will start writing this up.
Contact Page Christina Parker
Today, I will be further contacting MUA’s to do my article on being a professional make up artist which is like a follow on from my other MUA article.
Shelina then discussed updates on my progress with me and together thought of another idea for a feature which related to the Jouer lipstick article I was previously going to write. This feature included the impact social media has on marketing beauty products. For a possible interview, I could try to contact people that work in social media marketing and people I know on if they are influenced by social media to get a comparison between everyday people and professionals.
Now that I have my new ideas, I feel up to date on work as long as I make sure to contact everyone I may need to use in my FMP to make sure they are available. I am making notes on paper also to document what pieces I will be focusing on next and which I will be leaving for later so I can then document everything officially here and make sure to time keep. I think doing this will help me to keep a schedule with everything I have done and still need to complete while helping me to stay organised.
Hi, my name’s Kirsty and I’m a journalism student at Hillsborough college and am currently writing an article on how to become a make up artist. I was wondering if it wasn’t too much trouble, I could ask you a few questions about your process to become a MUA?
I would greatly appreciate if you could elaborate on the questions below and if you have any further questions please just ask.
1. What kind of make up looks do you specialise in? (Theatrical/Wedding/etc)
2. What brands do you like to use on clients and do you recommend anything to your clients?
3. What inspired you into becoming a make up artist?
4. Do you have a portfolio of your work? And if so/not, do you believe having one is important?
Thank you for your time
In today’s lesson, I sent out my questions for my MUA interview and will receive the answers this week and will then write up my introduction to the article this lesson and then finish the article in the holidays once I receive my questions. I received back my interview questions for my professional MUA article and will write that this lesson.
I feel like once I have these two articles out the way, I can go back to my third article about the female musician icons (for fashion and make up etc) and then can begin other things such as my podcasts as these will be the easiest things for me to do.
This afternoon, I have finished my introduction for the MUA article and have found a statistic which I hope to turn into an infographic Reference which I will reference in my article. I am now focused on the the professional MUA article.
After speaking with Tracy on Wednesday, I told her I had received back an email from LUSH in case I wanted to use this as a FMP piece, she told me to email back to get permission to use their articles for quotes to risk the use of copyright on their website so I have sent an email so I am able to get this permission.
This morning, I’m continuing with my professional make-up artist article and writing up the interview portion. I have also had an email reply from LUSH again so I’m hoping to get permission from them soon.
I received an email back from LUSH with confirmation that I could use quotes from their website and now I can avoid copyright if I was to use them
<email@example.com> – Sarah Gray (Interviewee for professional MUA article)
Today, I wanted to make a start on getting images for my photojournalism piece along with pictures for my slideshow. My photojournalism piece is a story on how ‘Grunge’ has adapted from the late 80’s and 90’s to present day as a music genre to a fashion sense and trend. I feel I may need to take more at a later date as I want more variation for my slideshow.
I asked my friend prior to the photo shoot for confirmation she could help me. I got images of her in different make-up and outfits inspired by the trend and will take more at a later date if necessary.
I did this shoot over the weekend, and had to think about lighting and setting for this shoot as although I wanted the image to look professional as possible and take into prior information I had learnt about photography on this course (e.g rule of thirds) because the theme was grunge, I wanted it to fit the theme with a slightly darker and dirty setting for the images. I did this as I believe it would not look right if for example, the images were shot on a sunny day or in a ‘girlish’ setting.
To achieve this, I shot various photos in her bedroom on a gloomy day and used natural lighting. I tried to make the background as plain and have as little colour as possible so all the attention was on her.
I feel because I have had to change a lot of my ideas over, I could be running shorter on time to complete my work to the best of my ability and quality. To combat this, I will make sure to schedule what I want to still need to get done and when. Having a written copy usually helps me to organise my thoughts better as I can see them displayed in front of me.
Today I received back answers to my interview with Christina Parker for my article on the process to becoming a MUA and will be writing this up soon. I found it difficult to get my questions at a sooner date as my interviewee was busy with her own work. Today, I also planned one of my podcasts and have asked a friend if she would be willing to help.
Today, I will be writing my interview with Christina up so tomorrow I can focus on writing up my photojournalism piece and creating (at least most) of my slideshow.
I have finalised both of my MUA articles including changing the name of my article with Christina to ‘How To Get Into The Make-up Industry’ So they did not seem too similar. I have uploaded my photos that will be included in my slideshow and will start to create that today. I am now going to work on my photojournalism piece and write the information and interview portion.
I used this website along with a view pieces taken from Wikipedia (Which I’m aware is not always reliable which is why my main source of information was this website) as my research on Grunge and the culture surrounding it which helped to make my piece as professional as possible.
I am planning to create my podcasts on Friday (28th) as this is the best current time to do it and once I have, I will work on uploaded the audio files to sound cloud.
I have already thought about the pieces I want to create which includes an idea influenced by the research I did for LUSH. My first podcast will be about new LUSH product releases for 2017 and I will talk about the pricing, scents and ingredients with two of my friends who are also LUSH enthusiasts.
The second will be about new make up releases for 2017 which I had researched prior to coming with this idea so I already had information on the subject. However, I did look at popular webzines such as Glamour Magazine. to get inspiration for what I would include in my podcast. Finally, I made a podcast which was based on make-up struggles we all commonly deal with. I liked this idea because although it was informative it was also chatty and fun and added something different to my website and made it not as serious.
Today I had a conversation with Tracy and after reorganising myself and the pieces I wanted to create, I have decided to change my photojournalism piece (Grunge: An Adaptation) to an article that includes a slideshow. I have finished writing the basis of my article but I still need to get my interview and add questions.
I only have three weeks until the half term and I want to make sure I have completed everything so I am able to focus on building my website and uploading my work onto the website.
Today, I borrowed a zoom mic so I was able to start filming my podcasts, we had to find a quiet room so there was little to no background noise. This took the whole afternoon as I was helping to record podcasts for others.
I found there was a lot of echo and tried to minimise this through the editing software. However, I did not have time to re-record this as I was already short on time. I believe if I hadn’t had so many issues in the beginning, I may have had time to prevent or fix errors like this and create my pieces to an even higher standard.
Editing my first podcast.
Editing second podcast.
Today I added photos to my podcast to show what the podcast is about and make it look more exciting than a blank screen. Once I upload them to youtube I can copy the link and then upload them to my website.
I made these photos for my podcast through Canva.
For now, my plans are to start building my website next week along with editing my mobile package, this weekend I am planning on doing some filming for my mobile package and hopefully I can get the rest within the next week so I can start editing it all together, if I cannot get the rest of the footage I need, I will start the writing part of the multimedia package and will include the photo (I already have) to go along with it.
At the moment, I am working on building my website as this small part will be important in displaying my project. I started with making my categories which were ‘Features’, ‘Podcasts & Videos’ and ‘Gallery’ as this would separate my project pieces well. And then I began to make my banner with my logo with the dimensions 1920 x 410. I started working on Canva.com however, after finding more graphics, I want to restart and make a banner which is more true to what I initially imagined.
I first came up with this which was not finished and was more of a first initial idea of what I may want it to look like with pastel colours.
Today, I started to edit together what I could of my mobile package without all the finalised parts needed from other people. I then began to edit my third podcast together and had Helen check through my first two, and I just have to fix something in my Lush podcast before re-uploading it to Youtube.
I then began to adapt my design on Canva with the new details I had downloaded and stuck to the original design for a logo for my website which included very delicate, pastel detailing and a minimalistic look.
I then had Helen check through my first two podcasts and I just have to fix something in my Lush podcast before re-uploading it to Youtube. And began to organise my photojournalism piece which included getting my photo and what I would be writing.
I believed the banner design above to be my final design however, once thinking through what my website would look like once it was finished and had all it’s content, I believed the banner did not fit my theme accurately and was too feminine and girly and needed to be slightly ‘edgier’ to fit the content on my website and came up with a very minimal banner as I was short for time.
I started the writing process of my photojournalism piece which is on the new trend of charcoal peel off face masks while planning what I would want to write through my own editing and research within the weekend and found this website article which would influence my writing.
I then began to write but was aware I still have not got my photo for this piece. I’ve found during my FMP that it is difficult to relay on people to always have the time to help me with different aspects of my project and looking back, would have come up with an idea for a substitute to this problem.
After creating this piece, this afternoon I am planning on creating a voiceover for my multimedia video as originally I was going to have someone else speaking in it through video. However, through trying to re-organise and schedule a time to do this between us, I figured it would be best to find my own solution to the problem such as creating a voiceover so I could still have everything finished in time.
I finished my photojournalism piece and now only need to take the photo that goes with it. I will still leave my voice over until this afternoon, but for now, I finally sent my questions out to my interviewee regarding my article ‘Grunge: An Adaptation’ and should expect a reply between this evening and tomorrow evening. Once I have my replies I can finish writing this article and will then only have to focus on my photo for my photojournalism and finishing the editing of my video which is over half way finished.
I asked a few short questions as I believe my interviewee who is experienced in this field will be able to give me thorough answers to my questions.
Over this final week I have conducted some final audience feedback using Survey Monkey.
I found this an effective way to gather information on my website by including the questions I want to ask to my peers through a short survey that can be sent through various online platforms. I sent mine through a link on Facebook.
Through looking at my research I can prove that my website would be fit to publish as the appearance and navigation of my website scored high in the survey, suggesting people would enjoy the website if it was real.
My website can also prove it appeals to it’s target audience as two thirds of my audience feedback were from females who said they could easily identify the theme of my website being based around beauty and lifestyle, which when creating my website, I had a majority female audience in mind.
From my feedback, I can also agree people stated they found it very easy to navigate around my site with the average number being 99% out of 100%. However, I believe this is because I had to make my site on WordPress instead of ThisIsTap which meant some of the professional and ‘real-looking’ website detailing was lost.
Finally, I believe the website could be improved by spending more time adding features to give the site more character such as images, an archive and spending more time on the overall appearance. If I had more time, I would have also included social media buttons to give it a more ‘real’ look to it.
I also believe I could have asked more in depth questions to my audience such as how they believe the site could be improved and what they think should be included as this could have counted towards in depth feedback.
To conclude my project, I think my biggest strength throughout has been my problem solving as I have used my resources and planning to evade or solve struggles I have had. An example of this is at the start of my project when I had to create brand new ideas as the original ones were too ‘bloggish’ and meant I had wasted valuable time researching for articles I wasn’t going to create.
I also made sure to have a back-up plan when interviewees or friends could not help with my project meaning I was emailing various people at a time to try and get responses back for an interview or I would try and find a substitute.
My biggest weakness was time my time keeping meaning I struggled to keep organised as well as I could have been because I had to rush through some parts of my content meaning I lack occasional detail where it could have been included. I believe this may have been down to poor planning at the start of the project but once I created my new ideas, I believe I used my scheduling and strengths to help me finish within the deadline.
I always tried to find research sources where I could and when needed for example, I searched many pages for research on my Grunge: An Adaptation to find a reliable page. I found secondary research to be the easiest and most accessible source of research as I could have many up-to-date sources quickly. I found it difficult to find primary research for my project such as in books as many of my project pieces were not topics typically found in older, outdated books.
Centre Name: The Sheffield Collage
Centre Number: 36510
Student Name: Kirsty McFarlane
Student Number: 82828
Project Proposal Title:
Pathway: Journalism and Social Media Communication
Through the 12 units, I have developed skills in web design, photography, article writing and have produced audio pieces (including a multimedia package) Unit 10 Production Report , Photojournalism I have used various design software including Photoshop, Muse and ThisIsTap Unit 9 Plan & Development of Webzine and although I can use all three, I have decided to use ThisIsTap for my final major project as I am the most confident with this. I also learnt other ways of publishing information for example, infographics which are a good way of displaying statistics in a story. I would like to produce various types of media for my final major product that reflects on these skills.
I hope to create a webzine which displays a variety of beauty and lifestyle related information in the format of articles, interviews, photojournalism and more using Thisistap to create my website via wordpress.
I plan on using my time at college to work on articles and preparing my multi-media package with any extra time such as tutorial and outside of college to work on independent research.
For my interview and photojournalism pieces I may need certain equipment such as a camera, tripod and zoom mic to obtain good quality pieces with access to all of this at college. I plan on using both primary and secondary research to source my work as I believe I will gain different information and ideas from both.
I also hope to use cultural sourcing as I think I may get the most up-to-date information from this.
I aim to follow ethical and professional standards of a journalist by following ethical guidelines and avoiding plagiarism and copywrite while researching online. I also had to (Interview rules, permission from parents & guardians of under 16)
Furthermore, I plan to use mentor and peer feedback on articles and extras I may have done to gain constructive criticism to improve my pieces I am working on. I will use previous focus group research experience. Unit 10 Focus Group Report
For my production diary, I will take into account the importance of keeping up-to-date with my action plan, ideas, FMP work and problems I may face. I will document regularly my on-going activity so I am able to reflect on what work I have already done and what else needs to be completed.
To organise my diary, I will first document the time and date and what I am currently working on. I will then analyse and reflect on current work and what I still need to achieve to complete the work (such as an interview, designs and etc) in detail and if it links to work I have done or need to still complete.
Over the next 12 weeks I will be publishing and displaying my progress through a table to show my scheduling and progression through my project.
Lush (ND) Homepage (online) https://uk.lush.com/22/03/17
Gumtree (ND) Homepage (online) https://www.gumtree.com/, 21/03/17
Childers, C (ND) 10 Best Grunge Bands of All Time (online) http://loudwire.com/best-grunge-bands/ 25/04/17
Fearn, R (2017) New Beauty Products We’re Really Really Excited About (online) http://www.glamourmagazine.co.uk/gallery/new-beauty-products-reviewed. 25/04/17
Stiegman, K (2017) This girl used a peel-off mask on her whole body and the results are horrifying(online) http://www.cosmopolitan.com/uk/beauty-hair/beauty-trends/a9545032/full-body-peel-off-mask/ 23/05/17
Would you read any of these articles if they were published in a website/magazine? If so, why?
“Read the conspiracy theory article and the Unidays article as they are interesting and relevant. Found them a bit long winded but some things could have been more in-depth/reduced.”
“Yeah because I like conspiracy theories and songs, so recommendations are always good.”
“I would like to see an article which further goes into some of the more famous and questionable conspiracy theories. I believe that true or false, conspiracy theories are really fun to read and also easily intriguing. I would also like to see the Unidays article in a magazine for I think it’s really helpful towards the target audience you are trying to appeal to.”
Please state if you believe the articles would appeal to the target audience? (16 -25)
“Yes, as stated before they are relevant.”
“Yes because conspiracies are a big thing in our age range and music is something most of us like or interested in.”
“Yes, I believe that the articles would appeal to the target audience, more specifically the Unidays article. I agree with the articles point that most people our age are always looking for a discount and believe this article helps inform the target audience about one of the many possible ways to get these discounts.”
Did you find any of these articles interesting? If so/not Why?
“The conspiracy theory article was interesting as it’s current and appealing.The Unidays one we would read but we know about it already so wouldn’t necessarily find it very interesting.”
“I liked the Unidays one, nothing like a good bargain. The music articles was also good because I can find new music from it.”
“The main article I found interesting was ‘Conspiracy In The Air’ article for reasons I had stated earlier.”
Focus Group 1
Focus Group 2
Focus Group 3
I found my conspiracy theory article to be the most liked among the group of people stating it was interesting and relevant for people of my target audience as it is a popular trending topic and might interest people of my age. Whereas, my listical on the top 10 Autumnal songs was not mentioned much showing it isn’t a large interest for my target audience however I did have a report which said ‘And music is something most of us like or are interested in.’ However, I believe it was not as well received as my other two articles as music is a very personal thing with personal prefrence. And finally, my Unidays article was also liked for the fact it would be useful to my target audience that does not know about students discounts available to them while being a popular choice of topic for this age group.
To prepare for creating my webzine, I had to consider the main theme of my webzine and research others which were similar to the end product I wanted to achieve. I wanted to create a beauty & lifestyle webzine and stuck with my initial idea throughout the creation of my webzine. When researching others alike it, I looked for the most prominent aspects of a webzine and the parts which made it different from a typical webzine to a beauty webzine. For the example the design aspects and the layout. I found many of the beauty webzines had menus for different beauty categories (for example, make-up, hair, lifestyle, etc) And also had more of a feminine layout to attract it’s majority audience with a ‘girlish’ font, logo and masthead and stereotypically featured a lot of pink and other bright colours on it’s pages.
I believe however I could have done more thorough research by perhaps comparing more popular beauty webzines to more general ones to decipher between the aspects of a more professional webzine to a more amateur-created one. For example, a more ‘amateur’ webzine will have more of a blog-feel to it and may even have a section for personal posts unlike popular webzines which may have more than one admin, giving it a more professional vibe and takes away from personalising a webzine which a more ‘amateur’ webzine may do, as it is there’s alone. However, through my research, I can see that both types of webzine have many similaries with links to their social media, an ‘about’ section and a ‘contact’ page and will consider this when creating my own webzine.
Through developing my webzine I learnt skills in developing a webzine which could be useful for the future for example, the use of logos. A retina logo is a higher- quality logo with more pixels typically used on a computer or laptop which gives a clearer view on your webzine’s logo. A mobile touch icon is also important as it gives the webzine an identity and allows for mobile and tablet users to identify the site quickly without the use of text with image and colour being the first thing people are typically drawn to.
Overall, I think the design and theme of my webzine meets my specification with my webzine being primarily aimed at a female audience ages 16 -24 interested in beauty and lifestyle. I believe the simplistic layout which is similar in style to other beauty webzines make my webzine easy to navigate which will make it easier for users who may not be used to the internet or easier for mobile and tablet users which have smaller screens which would show less area of the webzine. The side bar makes it easier to categories the type of article a person may want or if they are looking for something specifically such as the archive (which makes it easier to find certain articles or issues of my webzine) or contact and about me information.
I also tested my webzine on multiple search engines such as mozilla firefox and internet explorer to ensure that it would work on multiple options of search engines that people may use and give my target audience a larger opportunity to use my webzine with minimal effort from their part.
I decided to research similar webzines to my own which focused on fashion and beauty to get inspiration on which design features are most commonly used among these webzines which will give me an idea on how to style mine to make it look to my audience more like a professional webzine such as these examples. I am able to see from these examples that webzines will have sidebars with different categories of information. I also noticed that webzines will use certain aspects to stand out such as a masthead which will make a statement and stand out amongst the colourful articles and a main focus article as you click on the website which is the first thing you would see.
I then started to build my website on ‘ThisisTap.com’ and I started by using the theme ‘Genie’ which was founded on ‘Themeforrest’ to create a more professional look to my webzine and create a more polished look. After this, I started to adapt the appearance by creating a left sidebar which will hold categories and also put in a fake logo to have an example of what it may look like once it has it’s real logo.
I also added one of my related articles to give the webzine a more real look and am able now to adapt my archive and move around parts of my webzine and think about how it would look with my masthead, logo and colour scheme to give the webzine more of a personality and am able to build my webzine to fit the look of a typical webzine.
I then started to design the basic parts of my website to give it more of a personal taste to mine and how I would like the page to look. For example, I changed the font and it’s colour to give it more of a pastel look and represent the type of content I am creating with the colours appealing to my target audience of females between 16 – 25.
On the sidebar, I also have an archive which means people viewing my webzine will be able to view past issues which will give them a view of my older articles, interviews and etc.
My theme for my webzine will be quite soft-looking with minimal pastel colours and silver and gold detailing with my logo inspiration reflecting this. I picked logos that had very intricate but small detailing as I hope to have this detail in the background with a main pastel colour focus and black font to contrast against the soft background. I also picked a font which had a quite ‘un-done’ hand written look to it to make it look more like a journal giving it a sense of intimacy and personality. I hope because of this, my target audience – the majority females aged 16 – 25 -will feel more involved in the webzine and feel a sense of comfort and trust when reading.
I plan to product a webzine based on beauty which will include tips, hacks, reviews, ethical beauty and interviews with beauty lovers and professional make up artists.
I decided to use the name ‘Pixie’ for my website as I think the name reflects my webzine content well. Pixies are often seen as cute and fun but also caring and soft which are traits I hope to interpret into my webzine content and design.
These are some font and logo ideas I researched for my initial design ideas for the logo, masthead and background. I looked at various pictures with things from the images that I would interpret into my own logo and masthead such as the outline of a pixie and detailing in pastel colours of the flower for an ‘X’ and vine designs to use as a border.
From my own research on webzines, I have gained an understanding in what a webzine is and am able to identify characteristics of a webzine such as the difference between a website and a website – a webzine being a magazine with scheduled issues of content being produced on a schedule of the creators choice.
I hope to apply the knowledge I have learnt from my research and create categories for my webzine as I have noticed this is an effective layout for people to be able to locate information they want and a popular way to display information amongst webzines by using sidebars. Sidebars are the most helpful and effective way of keeping multiple categories in one specific place while keeping the webzine from looking overcrowded and busy and aesthetically pleasing.
The use of categories means subcategories can be used when the website contains a lot of different types of information and I will model my own webzine like this. I also learnt that creating an archive helps myself, and visitors of the website to find specific issues of the webzine from specific dates or months quickly and helps to keep tabs on what I have created so far.
I have also noticed many webzines use large cursors to scroll through their page so phone users are able to find things easier. Some webzines will create their cursor to match their logo or theme of their webzine for example, a website called ‘Sketchy Business which uses a sketch-like image of a pen for a mouse cursor. Reference I like this idea as I believe it will give my webzine more character and life.
I also researched different logo variations and designs to get inspiration for what I may want to design for my own webzine while considering the colour scheme, font and extra detailing.
I liked these ones as I think the styling, detail and colour scheme suited my webzine name ‘Pixie’ And wanted something very minimal and soft-looking. I believe the name of my webzine being called Pixie influenced me to think of very minimal and feminine-looking logos that matched the name.